SQUEEEEEZE
Squeeeeeze is an innovative campaign in collaboration with Kræftens Bekæmpelse designed to encourage young people to use sunscreen more frequently. Recognizing that many festival-goers spend long hours under the sun without adequate protection, we’ve brought our message to one of Denmark’s vibrant music festivals.
Our campaign features a range of exciting products that change color when exposed to UV light. These items are designed to remind people to apply sunscreen whenever they see the colors change, turning a fun and visual experience into an important health reminder.
Campaign Highlights:
UV-Activated Products: We’ve created t-shirts, posters, Instagram posts, and a variety of merchandise that all change color in the sunlight. This visually striking feature catches attention and serves as a constant reminder to apply sunscreen.
Sunscreen Pouches: To make sun protection easy and accessible, we’re distributing small pouches of sunscreen for free at the festival. These portable pouches ensure that everyone has sunscreen on hand.
Engagement and Awareness: Through interactive experiences and eye-catching visuals, we aim to shift the mindset of festival-goers. We want their first thought on a sunny day to be, “I need sunscreen.”
Social Media Integration: Our Instagram posts and social media campaigns amplify the message beyond the festival, encouraging a broader audience to prioritize sun safety.
Call to Action: Join us at the festival, grab some of our cool color-changing gear, and make sure to Squeeeeeze on some sunscreen! Protect your skin while enjoying the sun and music. Let's make sun safety a fun and automatic habit.
Together with Kræftens Bekæmpelse, we’re making sun protection a seamless and engaging part of the festival experience. Stay safe, stay stylish, and remember to Squeeeeeze!